Mac Walker's Resume
The curriculum vitae of Those Meddling Kids' owner
Education
Master of Business in e-Business marketing from UTS,
Sydney: 2004
Graduate Certificate in Business from UTS, Sydney: 2003
June 2006 to September 2007
Portal Strategy Manager, Hutchison 3G
Position: Strategy Manager in the Products & Services group
Successes:
- Managed the world’s most successful 3G portal.
- Developed an “experience led” strategy (and business model) to change 3 Australia from delivering products to selling experiences.
- Leading the Personalisation projects for both 3 Australia and 3 UK, this will be one of the most advanced personalisation systems (currently in the second R&D stage).
- Analyse all aspects of 3’s business, to create a portfolio-view of its products to guide strategy and future investments.
- Created and launched the My 3 product to give customised control over the portal.
- Create innovative ways to open advertising space within 3’s portals.
- Give strategic direction for new initiatives in the consumer and enterprise markets.
August 2004 to July 2006
Senior Consultant—Convergent Media, Ericsson
Position: As a senior consultant I worked with both the telecommunications sector and media sector throughout Australia and Asia to create new markets for Ericsson.
Successes:
- Set the strategy and direction for Ericsson’s convergent media and advertising initiatives (this new business sector is now growing strongly).
- Worked to create a CMO centric view of Ericsson for the global organisation, while based in Stockholm.
- Created a strategy for 3G launch for a major Indian telecommunications company while based in Delhi.
- Negotiated managed service component for a 3G platform, set up, and recruited this group.
August 2000 to April 2001
Product Manager, Vizzavi Europe
Position: Based in Paris and London, I was the Product Manager for wireless media services for Vizzavi, and joint venture between Vodafone Europe and Vivendi.
Successes:
- Set strategy and value proposition for “mobile media” across Europe.
- Designed the user-interface for all WAP sites, which increased page views per site.
- Created a publishing framework for mobile media.
- Developed an auto-login feature that recognised users and logged them into a personal homepage. As a result Vizzavi achieved a 72% log-in rate.
- Product development for 21 new and unique WAP products.
- Negotiated with providers over Europe-wide content deals.
- Managed the launch of the UK and French WAP portals under budget and on time.
- Responsible for creating 75% of all traffic to Vizzavi UK and Vizzavi France.
Notes on the work done at Vizzavi
three occasions from 1999 to 2001
Project Manager, Telstra
Position: Project Manager for Telstra’s homepage and personalisation projects.
Successes:
- Telstra’s homepage was given distinctive look that set it apart from its competitors.
- Created a modular design which meant that each piece of content rendered as its code was loaded. This meant that the apparent speed of the page loading was increased enormously.
- Specified and developed products for a personalisation strategy.
- Greatly increased the space for promotion and advertising on the homepage.
- Worked out a design and photographic style for the Telstra web site. Directed an all-digital photo shoot for the icons in the homepage.
May 1998 to July 1999
Senior Product Manager, Seven Online
Position:
Developed strategy and managed design and production for Seven’s digital media.
Successes:
- Set the strategy and brand identity for all of Seven’s digital properties.
- Created and built a three-media Publishing System. This increased productivity by around 2000% in its first month of operation.
- Built the model for managing virtual communities around the web sites.
- Increased Seven’s share of web traffic. Increased session times considerably.
- With only four producers and no promotion, increased Seven’s audience share vastly.
Notes on the work done at Seven
January 1997 to July 1997
Senior Product Manager, MSN Australia
Position: Oversee the quality and production of sites at the Microsoft Network (MSN).
Successes:
- Develop the user interface for MSN Australia.
- he MSN II international interface was a copy of the interface we developed in Sydney.
- Produced the MSN Australia News site which increased the audience of news at MSN
- Created web
sites for MSN
- Oversaw work of production companies creating web sites for MSN.
- Surfcam integrated 4 live Web-Cams at Sydney beaches into a website.
1996 to the present
Manager, Those Meddling Kids Pty Ltd
Position: Managing an e-Marketing consultancy company, Those Meddling Kids.
Successes:
up to 1996
Freelance Art Director in Advertsing
For many years I worked as a freelance art director.
This meant that I was employed, along with a writer, to produce concepts for
advertising agencies. Often, as I had a lot of studio experience, I would also take the concepts through to finished production. I have worked up campaigns for
On Australia,
Johnnie Walker Black Label, Vat 69,
UDA,
Allens,
Breville,
Advance Bank,
Integral Energy,
Intelifest, News Corporation, Digital and
AHL.
August 1994 to October 1994
Art Director at John Singleton Advertising
Position: Position: Art director at this large Australian advertising agency.
August 1992 to August 1994
Senior Designer, Sudler & Hennessey
Position: Art Director at this international advertising agency.
Successes:
- Reduced creative and production costs on print advertising by introducing fully computerised design methods.
January 1990 to September 1992
Art Director, Social Change Media
Position: Art director at, Social Change Media, a political advertising agency.
Successes:
- Created and implemented a strong brand identity for Land Council communications.
- A campaign for the NSW Aboriginal Land Council resulted in the biggest petition ever gathered in NSW, and ended in victory when the bill was overturned in parliament.
- Helped to develop a system for running localised election campaigns for the Australian Labor Party. Worked on three campaigns using this system
- Produced a streamlined “How to Vote” campaigns for Federal and State Election Days.
- Australian Labor Party attributed a 2% swing to our activities.
April 1989 to December 1989
Senior Designer, Mitchell Paterson Advertising
Position: Art Director at this direct marketing Advertising Agency.
June 1988 to February 1989
Designer, John Fairfax
Position: Designer in the promotions department at Fairfax, an Australian Newspaper publishing group.
June 1987 to July 1988
Analyst, Mercantile Mutual Insurance
Position: Organisation and Methods Analyst for this Sydney based insurance company.
Successes:
- I saved Mercantile Mutual $200,000 in a year though improving their workflow and production methods.
Those Meddling Kids